Outside the Lines Creative Marketing
Break through.
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Email Marketing

Kaila has been in email marketing roles for more than 5 years and has managed campaigns for some of the biggest brands in the world like The NFL, Orange, and BJ’s Wholesale Club.

She’s skilled at driving sales, event registrations, list growth and retention, automation strategies, and more.

Project: Community Management

Project: Community Management

Orange Silicon Valley (OSV) is as an R&D arm of Orange, a France-based telco. OSV follows emerging tech, business trends, and startup disruption in 9 specialized industries.

Results:

Results:

There was no email marketing strategy when Kaila came on board. Now, OSV has two regular newsletters and an event marketing strategy. Kaila’s campaigns averaged 34% open rates, 3.9% click-through rates, and 47% conversion rates.

 - Brad Cheung / Owner, Spekless

- Brad Cheung / Owner, Spekless

Project: E-commerce Sales

Project: E-commerce Sales

BJ's Wholesale Club is a popular membership-only warehouse retail chain in the US. With over 200 stores all over the East Coast and $12 billion in annual revenue, BJ's is a top competitor to other buy-in-bulk chains like Costco.

Results:

Results:

As a member of the email marketing team, Kaila’s copy helped drive over $3 million in annual online sales. Her campaigns were sent to millions of subscribers and averaged 21% open rates, 2.6% click-through rates, and 23% conversion rates.