Outside the Lines Creative Marketing
Break through.
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Copywriting

Kaila has been a copywriter for 7 years and has written for some of the biggest brands in the world like Hasbro, Orange, and BJ’s Wholesale Club.

She’s skilled at all kinds of copywriting including blogging, e-commerce copy, product descriptions, and more.

Project: Content Marketing

Project: Content Marketing

Orange Silicon Valley (OSV) is as an R&D arm of Orange, a France-based telco. OSV follows emerging tech, business trends, and startup disruption in 9 specialized industries.

Results:

Results:

With Kaila’s new content strategy, the blog earned 5,000 pageviews in 6 months, a 30% returning user rate, and average session duration of 2.3 minutes. It also ranked #2 on Google, only behind the website.

Project: Packaging & E-Commerce Copy

Project: Packaging & E-Commerce Copy

Hasbro is a globally recognized toy and board game manufacturer and the creators of classic brands like Monopoly, Nerf, Play-doh, Easy-Bake Oven, and many more.

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Results:

Results:

Kaila’s packaging and e-commerce sales copy contributed to an annual revenue of $5 billion in 2016 as the lead writer for Playskool Heroes, Baby Alive, and Mr. Potato Head.

 - Amanda Lynn Chartier / Brand Writer, Hasbro

- Amanda Lynn Chartier / Brand Writer, Hasbro

Project: Product Descriptions

Project: Product Descriptions

BJ's Wholesale Club is a popular membership-only warehouse retail chain in the US. With over 200 stores all over the East Coast and $12 billion in annual revenue, BJ's is a top competitor to other buy-in-bulk chains like Costco.

Results:

Results:

The BJ’s Member Journal is a seasonal product catalog mailed to over 1 million Members. Kaila’s editorial copy contributed to $4.8 billion in sales during 2015.