Outside the Lines Creative Marketing
Break through.


Find out more about Kaila Lawrence, the freelance digital marketer behind Outside the Lines.


Copywriter turned digital marketer turned digital nomad.

A Massachusetts native, I earned a BS in Communication in the Bay State. During that time I spent 850+ hours of internships in advertising and PR agencies diving into all things marketing. Since then, I’ve worked for some of the biggest brands in the world and started two businesses of my own.

My background as a copywriter combined with loads of experience in digital advertising, social media, and email marketing gives me a unique, holistic perspective on strategic marketing and content management. I find the most joy in crushing KPI’s, creating positive user experiences, and saucy brand voices. I'm a strong believer in the Oxford comma, a strong headline, and even stronger margaritas.

In my free time, I'm out exploring a new country every month. Most days I can be found binge watching Netflix, yelling at Amazon Alexa to order me sushi, or spooning my puppy with a bottle of wine. (Sometimes the other way around.)